Ideas with a pulse
First, stop.
Then, think.
Good creative does not explain how creative it is. It moves a piece of furniture inside your head and stays there rent-free.
ACC final project · 2nd place
Thou Shalt Not Kill?
Three everyday situations that do not justify murder, but certainly explain the thought. Two ads are from the original project; the third is a new addition created twenty years later. Technology changed. The nerves did not. Click any ad to view it full size.
Product concept · Fictional app
UNSCENE
The brief
Invent an app people can understand and want in a single glance.
The insight
Sometimes the thing ruining a perfect photo is not the light. It is the person who is no longer meant to be in it.
The solution
UNSCENE removes from the frame the person you already removed from your life. One tap. One less person. A much better photo.
Print concept · Fictional law firm
Attorney Tenli Mamon
The brief
Make people think about an agreement before they need a lawyer.
The insight
Families get along beautifully until someone says, “But Mom promised it to me.”
The solution
Attorney Tenli Mamon steps in just before “that would never happen to us” becomes a lawsuit.